about christine stani

After commencing her career in the hospitality industry – Christine worked in-house for the Sydney Opera House, Sydney Hilton and The Regent hotels. During these years, she worked with Sydney's leading chefs 'du jour' and legendary cabaret artists including Sammy Davis Jr, Tina Turner, Eartha Kitt and her all-time favourite, Neil Sedaka.

The leap into the heady world of fragrance made the transition from in-house PR to PR agency a sweet one. It also allowed her to manage a broad range of leading brand names including Elizabeth Arden, Parfums International, Mills & Boon, Braun, Carrera, Christian Dior eyewear, Playtex, Crabtree & Evelyn, Oral B, Waterford Wedgwood and Fisher & Paykel. During this period she launched countless product lines from conception to completion on a national and international level. Highlights during this period include introducing Elizabeth Taylor's fragrance collection to Australia as well as Red Door and True Love. Co-ordinating and leading a delegation of Australian journalists to attend the international launches of fragrances Chloe Narcisse in Singapore and Karl Lagerfeld's Sun Moon Stars in Monte Carlo were stand out events.

CMS Publicity & Promotions became a reality when international haircare company Goldwell was secured as its first client. Since then the company has represented premium to mass market brands such as Swarovski, 3M, Scotch, Post-it, Ooh La La, Davis & Waddell, Yves Rocher, Marc Daniels, Simplehuman, Amalfi, Mattel and Terraillon.